$150M Trump Tower to rise in Makati
MANILA,
Philippines - A $150-million (P6-billion) Trump Tower Manila will be built by
real estate developer Century Properties in Makati City.
Century
City Development Corp., a unit of Century Properties,
will be developing the luxury residential skyscraper with the brand name and
mark under license from American real estate mogul Donald J. Trump.
"In
discussing this project with (daughter) Ivanka, we felt that Manila would be a
strong market for the Trump brand. It is one of Asia's most important cities
and Manila's sophisticated clientele really appreciates luxury... We were
confident that (Century Properties) would be a terrific group to develop an
outstanding luxury residential building and brand it with our name," Trump
told The Star.
Trump,
who signed the licensing deal in New York with Century Properties chairman Jose
E.B. Antonio, said Trump Tower Manila will be 'spectacular and there will be
nothing like it in the Philippines or beyond.'
Trump
is one of the most high-profile businessmen in the US, thanks to his real
estate business, extravagant lifestyle, the hit reality show "The
Apprentice" and an aborted campaign to run for
President.
Century
Properties, which recently brought American celebrity and
socialite Paris Hilton to Manila to promote and design The Azure Beach
Club, is quite confident about its new Trump-branded residential project.
"There
is never a more opportune time than today to launch Trump Tower Manila, which
is perhaps the country's most powerful symbol of progress and readiness to
compete on the world stage. This project celebrates achievement, power, modern
grandeur, and an unparalleled kind of lifestyle that is on a class of its
own," said Century Properties managing director Robbie R. Antonio.
Trump
Tower Manila will have over 220 units, and at 250 meters will be one of the
Philippines' tallest buildings. It will be built at the 3.4-hectare Century
City, the flagship mixed-use development of Century Properties in Kalayaan
Avenue, Makati City.
The
licensing deal came about as a result of the young Antonio's meetings with Trump's daughter Ivanka,
who is vice-president for development and acquisitions at The Trump
Organization.
"I
met Ivanka Trump in New York several years ago," said the young Antonio.
"A friendship developed with her and the rest of the family. In our
meetings, we discussed a licensing deal and consequently, Trump Tower Manila
was conceived."
The
Trump Tower Manila showroom is scheduled to open in early 2012 but the company
said unit reservations have started this month.
Century
Properties said there will be a limited number of units, which will be priced
"competitively". Suites will be approximately 57 sqm (613 square
feet) and 1 to 4-bedrooms and penthouses at approximately 425 sqm (4,574 square
feet).
"We
expect that the market will quickly seize each one of these over 220 units-a
very rare and limited number for those on the lookout for world-class property
the world over," Antonio said.
The
Trump Organization has over 70 properties, owned or branded, built or under
construction worldwide, ranging from residential condominiums, golf courses and
mixed-use properties.
"One
of our company's primary objectives is bringing our brand and the luxury
associated with the Trump name into the international arena. The Philippines
offers incredible opportunity given the tremendous wealth in the region. This
project will set the new standard in the Philippines and beyond," said
executive vice president of development and acquisitions Eric Trump. - with a report
from The Philippine Star
Source: abs-cbnNEWS.com
Posted
at 09/09/2011 5:01 PM | Updated as of 09/10/2011 6:02 PM